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Call for Papers Frontiers: Neuroscience and the Media

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Although we watch media content constantly, very little is known about how brain manages the perception of this type of content. In 1950’s Henri Gastaut and colleagues started to analyse the brain activity of patients while viewing movies with different narratives. Much later, in 2000’s, Uri Hasson and colleagues coined the term neurocinematics to define an interdisciplinary field of studies that would bring together two separate and unrelated disciplines as cognitive neuroscience and film studies. Today, many researchers all over the world are studying audio-visual perception of viewers from different perspectives. These studies have improved the knowledge that we have about the impact that narratives and styles of movies have on viewers’ attention and understanding, among others.

The goal of this call is to increase the knowledge about how brain perceives and processes media content. By learning about viewers’ perception, better (more effective, more understandable) audio-visual content could be made. This could be of great interest for media creators who would benefit from knowledge of perceptual patterns; also for scientists using media content as stimuli in their investigations, who would have more information when designing their stimuli and variables in them; and it would also be of great interest for clinical purposes, since learning the correlations of audio-visual content and brain behaviour could inspire to new insights.

Authors are encouraged to submit manuscripts in the following areas (or related ones):

• Neurocinematics

• Cognitive neuroscience and perception of audio-visual content

• Visual perception of movies

• Neuroscience methods applied to media content

• Neurophysiology of media creators

• Neurophysiology of media viewers

Authors are encouraged to submit manuscripts using techniques capable of approaching the brain activity of viewers, such as eye tracking, EEG, fMRI, and fNIRS, among others, from different strategies.

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